LIVE NATION’S ONES TO WATCH SHOWCASE IS HEADING TO SYDNEY’s Inaugural SOUND WEST FESTIVAL 

The Ones To Watch Showcase is returning this August, this time in Western Sydney’s Paramatta
 

PARAMATTA, NEW SOUTH WALES (July 13, 2022) – Live Nation, the world’s leading live entertainment company, has today announced its global discovery platform, ONES TO WATCH AUSTRALIA, is returning for another live showcase event in NSW this august in partnership with Sound West Music + Tech Festival.

The showcase is set to be held at The Albion Hotel in Paramatta on 25 August, and will feature performances from Western Sydney artists ZPLUTO, Shanae, and ESHAAN. 

The showcase is part of an ongoing live event series produced through the Ones To Watch Program, designed to provide emerging artists with the opportunity to connect with local music lovers, and perform in front of key industry professionals. 

The Ones To Watch online global artist discovery platform is the number one destination for local music fans to discover their new favourite artists. The platform showcases rising new talent within Australia, including musicians, bands, and producers, who will be provided with professional support to help kickstart their careers by leveraging Live Nation’s global network. 

The Ones To Watch program has been hugely successful in progressing the careers of local Australian talent, with previous showcases in Adelaide and the Gold Coast developing the careers of talented Australian artists, including Colourblind, East AV3, Teenage Joans, Hoodzy, Saint Lane, and WIIGZ. 

Western Sydney has long been known as a melting-pot of cultures that share a rich passion for music and live entertainment. Home to many incredible artists, the region is one of Australia’s most vibrant and up-and-coming music scenes.

The Sound West Music + Tech Festival is where technology, music, creativity and learning converge in Parramatta from August 20th to 28^th 2022. The festival offers discovery, professional development, and networking, and is a premier destination for Australia’s biggest technology and creative brands, entrepreneurs, artists and innovators. Featuring keynote addresses, workshops, mentoring and performances to inspire creative people to achieve their goals, Sound West will feature over 35 curated sessions. 

Live Nation and Sound West recognise the immense talent in Western Sydney, and this showcase event is an opportunity for these emerging home-grown artists to connect with an incredible group of industry leaders and music enthusiasts. 

Paramatta locals ZPLUTO, Shanae, and ESHAAN are dominating the Western Sydney music scene and launching it onto the national stage. 

ZPLUTO brings an electric mix of hip hop, pop and alternative music that captivates audiences. Maneuvering in a sonic world, ZPLUTO’s lyricism relies on a balance of vulnerability and confidence that sets him apart within the Australian rap scene.

Shanae is fiercely dedicated to empowering and inspiring others by remaining unapologetically true to herself.  Growing up between Australia and South Africa, music became a cultural anchor between nations. With roots in Gospel music and Cpe-Townian Jazz, mixed with New-Soul, RnB, and Hip Hop, Shanae crosses musical genres, delivering an electric medley of sound. 

ESHAAN seeks to create an alternate world through his music, where audiences can visualise and understand their feelings in a new context. With lyricism displaying candid vulnerability, ESHAAN’s music blurs the lines between RnB, pop, indie, and electronic, employing a complexity of sound that allows a deeper meaning to unfold upon each listen. 

Chris Akavi, Live Nation promotor and Ones To Watch Curator, commented: “The Sound West Ones To Watch event is an incredible opportunity for our featured artists to showcase their talent to both local and global music fans, and connect with a range of key industry members. We have no doubt that the Paramatta live show will be an electric display of the best emerging artists from Western Sydney’s music scene.”