After selling out her run of headline dates last year, Secret Sounds is excited to announce Norwegian alt-pop artist and songwriter girl in red is heading back down under and is set to play some of her biggest shows yet this July. With her latest album, I’M DOING IT AGAIN BABY! in tow, girl in red’s Asia/Oceania Tour will grace stages in Perth, Sydney, Melbourne, Brisbane & Auckland.

Since the release of girl in red’s chiming debut single “i wanna be your girlfriend” Marie Ulven has been at the forefront of alt-pop with biting songs about navigating the world as a young queer woman. Her honest lyrics and intimate production thrilled listeners around the world, making the Norway-born singer-songwriter one of the streaming era’s biggest grass-roots success stories.

Earlier this month, we saw the release of girl in red’s sophomore album I’M DOING IT AGAINBABY!, which marks her debut with Columbia Records. The Oslo-based Ulven maintains her intimate songwriting while also broadening her sonic horizons. The new album highlights how Ulven’s songwriting has developed over the last five years, while the title track brings girl in red to an entirely new place.

The album comes after a long period where Ulven felt frustrated, despite commercial and critical acclaim, spots on Lollapalooza and Coachella, millions of streams for songs like the sweetly determined autumnal favourite “we fell in love in october” and a fiercely loyal fanbase. The new10-song album chronicles Ulven’s last two and a half years with honesty and wit—and a healthy dose of what Ulven calls “ballsy shit” like the countrified, banjo-led breakdown on the swaggering title track. Ulven’s willingness to play around with her music and her image is, in her eyes, an evolution of the candour that has made her such a beloved musician.

Ulven’s successes so far have taken her a long way from the bedroom where she made her earliest records. She's played popular festivals such as Oya and Glastonbury and toured with pop icons like Conan Gray, Billie Eilish and Taylor Swift on the North American leg of her record-breaking Eras Tour. Along with multiple songs hitting nine-figure streams and winning prestigious awards such as BBC’s Sound of 2021 and the 2022 Telenor Culture Prize, girl in red has well and truly taken the world by storm.

With I’M DOING IT AGAIN BABY! Ulven is ready to harness the experiences she’s had and build girl in red into something “more ambitious, and more exciting, and more idea-driven,” as she puts it. “The past five years have been so insane, and that I’ve been given this opportunity is insane,” Ulven says. “But I think what’s really hitting me now is that I need to pursue music fully, and that’s something I want to do with this record. I just want to go all in on girl in red in 2024.I’m at a point where I’m willing to fly.”